During my 15 years at Meta I had the opportunity to work with hundreds of businesses on their marketing and business messaging/AI strategy and I have seen companies do this well while others sadly missed the mark. Over the years, I have formed a strong understanding of the recipe for success and how this can work for your business.

Meta business tools are incredibly powerful if used well - you can reach your customers where they spend most of their time through advertising or business messaging. I have a deep understanding of Meta's advertising platform with >10 years experience working directly on the ads business. I also built the WhatsApp monetisation business in APAC, spending over 5 years building the team, scaling revenue and working with businesses on their AI messaging strategy. If you are looking to build out your digital strategy, I would love to be of help to your business.

Need some consultative advice on your digital strategy?